How Microsoft Dynamics 365 Stands Out Compared to Other ERP Platforms

With the release of Dynamics 365, Microsoft is challenging the market. There is a wave of constant releases of applications for business operations and businesses may be weary of replacing them. However, the new Microsoft platform is no longer simply an ERP or CRM system. They state that their new platform is looking to create more than just a new cloud-based ERP platform with minimal infrastructure investment. It’s an innovative platform that helps increase revenue, minimises costs and lets users gain more in-depth and efficient insights into customers.

All that talk is great, but what are these new enhancements and how do they make Dynamics 365 stand-out in the ERP platform world?

Personalised Insights

Microsoft is telling users that they no longer have to trawl through the annals of social media sites to understand their target audience by using Microsoft Graph. It assumes the task of researching different sources in order to find the most relevant content regarding the client. It provides insight that can be very useful for a sales rep when following-up by looking at promotions, position changes and news releases.

Integration with Office 365

The platform integrates with Office 365 seamlessly, like email messages and other Microsoft tools. Users no longer have to leave the web browser-based Outlook email for additional communication.


The introduction of PowerApps and Flow to the platform is another area that users are finding valuable. By taking advantage of this new feature, users can build their own custom mobile apps that interact with the data and create automation through the Flow engine. There is no need for the users to have any programming knowledge or coding experience, which empowers them to add on to their system without having to ask for the IT department’s help.

Navigation Between Components

Another great feature is that users can navigate between components with use. All a user has to do is extend the dynamics section to view extra details and they can receive summarized information just from within their emails.

AI Capabilities

The new Dynamics 365 AI capabilities are also sure to attract more users. They are offering Customer Insights based on AI, which will allow businesses to bring together data from several sources and generate a 360-degree view of customers. This will allow users to rate clients and customers based on historical activities and interactions, something which will help when prioritizing further activities such as calls, etc.

Better Business Intelligence

The Cortana Intelligence Suite is being improved all the time. The legacy dashboards have been replaced by Power BI and now Dynamics 365 offers more interactive data visualization. Microsoft is trying to make universal visualization tools available across its services.

Versatile Automation

Dynamics 365 offers end users the ability for an e-mail’s content to be scrubbed and the contact’s email signature to be loaded into the system as a new contact. This can all be done without needing to switch screens. This is particularly useful for the sales department, although it can be used by many other business units. Having the right platform to help achieve maximum automation and seamless workflow is something that Microsoft is trying to champion.

With all of these improvements that have gone into Microsoft’s new ERP system, companies are starting to become more and more interested in it. While there are so many platforms out there, the new Dynamics 365 one seems to be ahead of the game. Now let’s see if businesses are willing to invest.

Interested in finding out what the pricing and licensing structure is for Microsoft Dynamics 365? Make The Right Choice: Microsoft Dynamics 365 Pricing and Licensing

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